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Masooma Memon

Masooma Memon is a freelance writer for SaaS and lover of to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel. Connect with her on Twitter at https://twitter.com/inkandcopy. Masooma is a contributing writer. Vimeo commissions pieces from a variety of experts to provide a range of insights to our readers, and the views and opinions expressed here are solely those of the author. All content and any external links are provided for informational purposes only.

Vimeo's resident video production expert shares her strategy for creating instructional online video courses, from idea and script to recording and editing.
Online video tools

A production pro’s playbook for designing and recording an instructional course

Learn how the Employee Communications Lead at Vimeo makes and edits her internal video communications and tailors them to different audiences.
Employee comms

Create Employee Communications Video Messages in 4 steps

Meet Emily and learn how she uses Vimeo to make polished customer-spotlight videos, sales trainings, and interactive case studies.
Marketing

3 ways our customer marketing lead uses Vimeo in her workday

Build shorter, higher impact training content that's curated for each team and department's needs.
Employee comms

How to build a just-in-time training guide

Pro video creators discuss their biggest mistakes, including chasing virality, talking too much or too fast, trying to be perfect, and spending too much on gear before becoming comfortable in front of the camera.
Marketing

6 video marketing mistakes to avoid

Learn how to excite and convert your audience to customers with interactive video features for virtual events, live streaming, and webinars.
Events and live streaming

10 audience engagement strategies for online events

Here’s how to look good on camera when you’re a speaker for a virtual event, presenting at an internal meeting, or joining the Zoom room.
Production

5 Vimeo-approved tips to look good on video (every time!)

Wondering how to look good on Zoom or your next virtual event? Check out our top ten tips to look your best on camera.
Events and live streaming

How to look good on Zoom or any live event

You’d think those Slacks, email threads, and hours of Zoom meetings would be doing wonders for team collaboration...except they're not.
Employee comms

9 ways to use screen-recorded videos to communicate better at work

Tactical steps to create high-converting TikToks that generate brand awareness, grow engagement, and drive sales.
Marketing

TikTok for ecommerce: 10 successful brand strategies

Using long-form videos to create shorter content for different platforms takes more resources than most care to admit. Here's how to tackle it.
Marketing

Video repurposing: How to transform your longer videos into bite-sized content

Learn how to better tailor employee training when and where they need it with just-in-time learning.
Employee comms

When more corporate training isn't the answer

Writing a video script doesn’t have to be a hair-pulling, coffee-chugging experience. Learn how to use AI to generate a polished video script and make your job easier.
Pre-production

AI video script generator: How to create compelling scripts

Discover how to onboard new employees remotely without missing a step! Here are tips and tricks for providing the best possible onboarding experience.
Employee comms

Remote onboarding: how to virtually onboard new employees

Capturing viewer attention is hard enough. Captions increase view time on your videos by 12%! Time to make captions an unskippable step in your workflow.
Marketing

Video captions aren't a nice-to-have for marketers. Here's why

Webinars are a powerful asset in a marketer’s toolkit. Break down the elements of a perfect webinar presentation with this guide.
Events and live streaming

Webinar best practices: How to design, write, and host presentations

Discover tips and a template to write a perfect webinar script and nail your next welcome speech for an engaging live webinar virtual event.
Events and live streaming

How to nail the welcome speech for a webinar

41 best free marketing tools: Ways marketers can do more with low cost solutions
Marketing

41 best free marketing tools: Ways marketers can do more with low cost solutions

Learn how to unlock video livestreaming to create strategies for selling products on TikTok, Facebook, and more with "live shopping" campaigns.
Events and live streaming

How to do live shopping: A livestream selling guide

Here are 4 main benefits of video personalization, plus 9 best practices for using personalized video in your marketing.
Marketing

Bring humanity back into your marketing with personalized video

Four ways to use video quizzes to up interactivity and make a mark on your audience.
Marketing

The marketer's guide to interactive video quizzes

Here are 6 ways to use video recorder software (aka screen recorders) to communicate async at work, send personalized sales pitches, & more.
Video management

What is a video recorder? Guide to video recording software

Dig into the details of low latency streaming to learn what it is, when to use it, and how to create more engaging live videos.
Events and live streaming

The beginner’s guide to low latency streaming

Institutional knowledge is the collective memory of your employees. Learn how to retain and share important workflows, processes, and practices with video.
Employee comms

5 ways to preserve and share institutional knowledge

Get the full rundown of how to add links to your videos — add cards, end screens, hotspots, and overlays for more interactive video experiences.
Online video tools

How to make clickable video: add video links, hotspots, and more

From aspect ratios to video SEO, we'll define the quintessential video terms every marketer needs to know.
Marketing

The complete video marketing glossary

Discover everything you need to build a YouTube SEO strategy with keyword research, tools, and tips to improve video engagement.
Hosting and player

YouTube SEO for beginners | How to optimize for YouTube

Do you need help to write a webinar email invitation? Learn the tricks of the trade with the best invite examples to help you reach your registration goals.
Events and live streaming

20 webinar invitation email examples to drive registrations

Optimizing light for virtual events, conference calls, and videos? Learn how to improve your webcam light and gear with this guide.
Hosting and player

9 tips to upgrade your webcam light and gear setup

Learn how to use video in B2B marketing to create compelling stories, generate leads, and connect with customers.
Marketing

17 B2B video marketing ideas to drive demand

When should you use a webcast vs webinar? This helpful guide outlines what is a webcast, what is a webinar, and when to use both.
Events and live streaming

Webcasts vs webinars: everything you need to know

Video project management requires seamless start to finish execution, from ideation to production. Explore our tips and tricks to nailing the process.
Hosting and player

Tips and tricks for flawless video project management

Don’t pause your dreams to live stream. Check out our beginner's guide on how to live stream and the equipment you need to get started.
Events and live streaming

The ultimate guide to live streaming

Start live streaming your classroom with this practical guide on how to stream and tips to level up the learning experience.
Events and live streaming

A practical guide to live streaming classrooms like a pro

Social media live streaming is way easier than you think. Grab a cup of coffee and follow these steps to go live on social.
Events and live streaming

The complete guide to social media live streaming