Like all great companies, footwear brand Casca Designs started small. Co-founders Braden Parker and Kevin Reid developed their advanced everyday sneakers in a basement in Canada, but they always knew their brand was destined for design greatness.
“Casca’s first three years were spent in stealth mode, developing breakthrough footwear,” says Kevin. Since launch, Casca Designs has more than tripled its employee base, opened a flagship store in Vancouver, CA, and rolled out a seriously stylish video marketing strategy to boot.
Building a better brand with video
When it came to getting the word out about their cutting edge designs, the Casca team knew they had to invest in their video marketing to make a real impact. “If a picture says a thousand words, what does that mean for video?” asks Kevin. “Video helps us share, educate and connect with our community in a more authentic way.”
It takes us under an hour to create a polished video ad using Vimeo Create. The user interface and export options make the experience for our designers so seamless.”
A time-efficient marketing tool
“We make all of our creative content in house,” says Kevin. “Our goal with video marketing is to create captivating, informative content with speed. We are constantly testing, learning, and iterating. Having a simple, effective tool that fits into our current workflow and enables us to rapidly create has a huge impact for our small team.”
That's why the team at Casca uses Vimeo Create, to generate high-quality product videos in under an hour. “The user interface and export options make the experience for our designers so seamless," says Kevin.
But they don't stop at social distribution. Casca also embeds their videos throughout their site to keep their pages engaging and highly converting. "We use the Shopify integration to post high-quality video content on our website," adds Kevin.
Get major ROI in minutes.
Video ads with real impact
In a test comparing Casca’s Vimeo Create video ads with static assets, the team saw big boosts in social engagement and CTR. In fact, the test showed those video ads were able to deliver:
- 13% higher CTR
- 25% lower cost per engagement
- and 6 times the social shares, when compared to still assets.
With those numbers, Casca says they’ll be using Vimeo Create to promote the release of new styles and colorways. “We’re currently making about 3-6 video ads a week, and we will continue to ramp up our output,” adds Kevin.
