Vimeo unlocks AI discoverability for your videos with LLM-friendly embed codes

As a product marketing lead at Vimeo, David has 20 years of experience in video marketing, sales, and support. David is typically found at his local rock climbing gym and D&D conventions when he's not behind a desk working the 9-to-5.
David Gillespie
Screenshot of a Vimeo video with the transcript exposed for LLM crawling and indexing by AI

Vimeo has always been where your best work is shared. Now it’s also where your best work gets understood by AI, using transcripts that are discoverable and readable by artificial intelligence.

The easiest way to make your videos discoverable by AI, built right into Vimeo

Vimeo continues to block AI training bots to protect our creators’ videos, but allowing simple search-indexing bots to enhance discoverability of videos by ChatGPT and other AI chatbots can help improve your Large Language Model (LLM) strategy to reach a wider audience.

Our video player has AI-friendly embed codes, designed to make your video transcripts discoverable to AI tools. These new tools are built right into the same, ad-free platform you already use to host, manage, and share videos — so there’s no need for separate AI optimization software.

With your LLM-friendly video transcripts, you can:

  • Get your content seen by AI. Most video embeds are invisible to ChatGPT and other AI tools, but this is where Vimeo stands out. We bake your transcript right into the HTML so AI tools can see and understand your content.
  • Help AI users find your videos. Our embed code exposes the transcript to LLMs, making your content eligible for AI chatbot citations and mentions.
  • Optimize for the future of content. Stay ahead of the curve with LLM optimization, ensuring your videos are prepared for the evolving landscape of AI-driven content consumption

LLM-friendly embedding is available on all paid plans, and free users can also upload their own transcripts to take advantage of the benefits of AI-discoverable transcripts. This built-in, seamless optimization ensures you’re prepared for the evolving, AI-driven future of content. Start using LLM-friendly transcripts today and unlock a new level of discoverability for your best work.

More from the Vimeo blog

Why the unthinkable might actually be the right move for your business, and when to take the plunge.

How to delete a YouTube channel, and four alternatives to consider instead

Representation matters. Take a look at the top streaming services that spotlight diverse producers, actors, stories, and LGBTQIA+ content.

The best LGBTQIA+ streaming services to try tonight

Explore the pros and cons of using Vimeo or Descript for your video creation and editing needs. Discover other helpful features, like recording tools.

Vimeo vs. Descript: Which video editor should you choose?

Adding short-form video to your marketing plan is easy to do, good for your brand, and valuable for your audience.

3 reasons to add short-form video to your marketing

Explore the advantages and disadvantages of Vimeo and Kaltura video platforms, from video recording and hosting, to video marketing and communications.

Vimeo vs. Kaltura: Which video platform should you choose?

Asana’s Head of Brand Marketing discusses increasing brand engagement in a new and relatable video campaign.

Asana Talks Creative Risks For Its Video Campaigns

Learn how to boost onboarding and training with interactive videos and video quizzes.

Interactive training videos: How to maximize team learning

Jeff walks a fine line between an expert freeloader and someone simply doing his best to survive. In this week's Staff Pick Premiere by Julian Muller, his ways are challenged when he seems to make a genuine human connection.

Staff Pick Premiere: "Sickboy" by Julian Muller