Vimeo unlocks AI discoverability for your videos with LLM-friendly embed codes

As a product marketing lead at Vimeo, David has 20 years of experience in video marketing, sales, and support. David is typically found at his local rock climbing gym and D&D conventions when he's not behind a desk working the 9-to-5.
David Gillespie
Screenshot of a Vimeo video with the transcript exposed for LLM crawling and indexing by AI

Vimeo has always been where your best work is shared. Now it’s also where your best work gets understood by AI, using transcripts that are discoverable and readable by artificial intelligence.

The easiest way to make your videos discoverable by AI, built right into Vimeo

Vimeo continues to block AI training bots to protect our creators’ videos, but allowing simple search-indexing bots to enhance discoverability of videos by ChatGPT and other AI chatbots can help improve your Large Language Model (LLM) strategy to reach a wider audience.

Our video player has AI-friendly embed codes, designed to make your video transcripts discoverable to AI tools. These new tools are built right into the same, ad-free platform you already use to host, manage, and share videos — so there’s no need for separate AI optimization software.

With your LLM-friendly video transcripts, you can:

  • Get your content seen by AI. Most video embeds are invisible to ChatGPT and other AI tools, but this is where Vimeo stands out. We bake your transcript right into the HTML so AI tools can see and understand your content.
  • Help AI users find your videos. Our embed code exposes the transcript to LLMs, making your content eligible for AI chatbot citations and mentions.
  • Optimize for the future of content. Stay ahead of the curve with LLM optimization, ensuring your videos are prepared for the evolving landscape of AI-driven content consumption

LLM-friendly embedding is available on all paid plans, and free users can also upload their own transcripts to take advantage of the benefits of AI-discoverable transcripts. This built-in, seamless optimization ensures you’re prepared for the evolving, AI-driven future of content. Start using LLM-friendly transcripts today and unlock a new level of discoverability for your best work.

More from the Vimeo blog

Business associate agreements and HIPAA compliance for video platforms

The role of Business Associate Agreements (BAA): HIPAA considerations for video platforms

Learn how to remotely record yourself presenting a Google Slides presentation with Vimeo's helpful tips.

How to record a Google Slides presentation with voiceover

DRM digital rights management content protection

How digital rights management (DRM) protects videos: A guide to safeguarding your content

A couple’s night out turns into a frank conversation about the state of their relationship in "Sinking Ship."

Staff Pick Award at Aspen Shortsfest 2021: "Sinking Ship" by Sasha Leigh Henry

Today, we’re excited to announce our latest player tool designed to help your viewers easily navigate your videos and find those important moments faster.

Easy navigation for your videos with Chapters

Winner of over 30 awards at festivals around the world, "Bloeistraat 11" uses a fascinating animation technique to tell a relatable story of friendship.

Staff Pick Premiere: "Bloeistraat 11" by Nienke Deutz

Read how True Royalty TV, a Vimeo-powered SVOD channel, brings the true story of royalty to millions through over-the-top (OTT) apps.

How True Royalty TV is bringing the monarchy to your living room

Tribeca Film Festival winner “Hold On” dives into the psyche of a cellist, struggling with stage fright and barely holding on.

Staff Pick Premiere: “Hold On” strikes a chord