In H1 2026 we shipped a steady stream of improvements to Vimeo OTT, with the aim of giving sellers and their audiences a best in class streaming experience.
And in H2, we're working in four focus areas:
- Monetization
- Data and insights
- Viewer experience
- Seller security
Here are the highlights of what's coming to Vimeo OTT in H2.
Monetization
Multi-tier subscriptions
- Allow multiple subscription tiers with different entitlements.
- Sellers create multiple plans at different price points.
- Viewers choose a tier at checkout and are prompted to upgrade when they try to access content outside their plan.
Key benefit: Enables price differentiation, lower-priced entry tiers, and premium upsells.
Data and insights
Monthly insights reports
- Automated monthly reports that summarize each seller's key platform metrics: subscriber growth, churn, revenue, viewer engagement, and content performance.
- Sellers receive a monthly report with pre-built charts and summaries covering subscriber trends, top-performing content, engagement metrics, and revenue highlights.
Key benefit: Give sellers reliable, zero-effort insights to track platform health, inform decisions, and share with stakeholders.
Viewer experience
Web experience refresh
- A redesigned web experience with a modern interface, improved usability, and a more polished overall experience.
- An experience aligned with today's leading streaming platforms, delivering the look, feel, and quality viewers expect.
Key benefit: Give web viewers a fresh new watch experience. Help sellers' sites look more polished and modern.
See the full roadmap
You can see an outline of the full roadmap below:
Monetization
- Multi-tier subscriptions
- Checkout redesign + customization
- Third-party checkout on mobile apps
- Pre-churn discount modal
- Promo codes in mobile apps
- Billing history for viewers
Data and insights
- Monthly insights reports
- Self-service export hub
- New analytics pipeline
- Server-to-server app store notifications
Viewer experience
- Web experience refresh
- Looping thumbnails
- Auto captions on OTT
- Roku 'Continue Watching' integration
- Search improvements
- Autoplay Featured thumbnails
- Custom thumbnail badges
- Move the 'Continue Watching' row
- Additional supported languages
Seller security
- 2FA for admin login
- Secure store credentials management
- Geo-blocking by US state


